Ars Electronica Festival · 2009
Audi 'Unboxed
by Russell Brooke, Aaron Duffy, Passion Pictures, 1st Ave Machine
🏆 Honorary Mention · Prix Ars Electronica 2009
In 2009, the Prix Ars Electronica jury recognised “Audi 'Unboxed” by Russell Brooke, Aaron Duffy, Passion Pictures and 1st Ave Machine (Computer Animation) with a Honorary Mention.
The film opens on a large cardboard box in the middle of an empty room. An animated character, who is drawn on the surface of the box, is engaged in the painstaking construction of a mysterious object. At the end of the spot this is revealed to be a perfectly crafted cardboard Audi Q5 car.
Programme information from Prix Ars Electronica Archive. Short excerpt quoted for reference; see the original page for full text, images and credits.