Ars Electronica Festival · 1997

Levi's" Commercial

by Michel Gondry

🏆 Honorary Mention · Prix Ars Electronica 1997

Michel Gondry's “Levi's" Commercial” was honoured with a Honorary Mention at the Prix Ars Electronica 1997, category Computer Animation. Michel Gondry has 3 more works in this atlas.

COMPUTER GRAPHIC EFFECTS ON REAL IMAGES We created this method in collaboration with Michel Gondry. It requires special lighting during the shooting, which makes it possible to analyze the image and create 3D volume. Using this volume, it is possible to recreate the lighting with computer-generated virtual lights.

— Prix Ars Electronica Archive

About Michel Gondry

Michel Gondry (F), born 1964, musician and director of video clips, has rocketed to international recognition with a series of dazzling, jaw-dropping Videos; he began animation at art school although it was not bis major subject for study

Programme information from Prix Ars Electronica Archive. Short excerpt quoted for reference; see the original page for full text, images and credits.

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