Amsterdam Light Festival 2014 featured “Alley of Light”, a light artwork by Serge Schoemaker and Luuk van Laake in Amsterdam.
The lightest street in Amsterdam is this 'Alley of Light', or the 'Lichtsteeg’. There is an elevation at one end; a stage that is seemingly made to serve as the location for this design.
Programme information from Amsterdam Light Festival. Short excerpt quoted for reference; see the original page for full text, images and credits.