Luc Froehlicher and la Maison's “Toyota RAV4 Deflate” was honoured with a Honorary Mention at the Prix Ars Electronica 2004, category Computer Animation.
In the commercial TOYOTA RAV4 Deflate, directed by Bruno Aveillan, the owner of the Toyota RAV4 attains the surprising and unexpected power to deflate people, objects and the environment. The commercial starts in a high-tech office, where we can see an employee and his boss having an argument; suddenly the employee…
Programme information from Prix Ars Electronica Archive. Short excerpt quoted for reference; see the original page for full text, images and credits.